RAGBRAI riders will take in the City Beautiful’s north shoreline and Lake Avenue’s “Storm Lake RAGBRAI Promenade” as they ride into town via C63 on Sunday, July 23, 2023 before leaving on Monday through Lakeside and C65.
Riders will enter town by turning onto Highway 110 near Frank Starr Park and travel northeast onto West 5th St. and Shoreway Road, through Buena Vista University’s campus, then travel north on Lake Avenue toward the main campground at the Field of Dreams.
Riders will then have the opportunity to venture back south onto East Lakeshore Drive to take in all the City has planned including food vendors, prime lakeside camping sites, and local entertainment—all culminating in a concert at AWAYSIS Park’s Great Lawn. A quiet campground for families will be located at the Storm Lake Middle School, with key information centers throughout the route. Bus shuttling transportation will be available to registered riders.
Businesses downtown will have the rare opportunity to extend their existing sales onto the sidewalk by obtaining a one-day permit from the City. Vendors interested in selling merchandise that’s new to their area of expertise must apply for and receive a one-day license and pay a vendor fee. Organizations such as churches and nonprofits may also sell food in the parks but are asked to contact Nelda Kirkholm at ragbraistormlake@gmail.com or (712)-732-8000 regarding food licensing and other rules and regulations. Food sales on private property such as front yards and sidewalks along the route will not be permitted.
While the route is still subject to change, Storm Lake Police Chief Chris Cole’s goal is to develop a safe path through town while providing riders with a fun experience unique to Storm Lake.
As the committee continues to finalize details, visit ragbraistormlake.com to stay up to date with the latest.
