The Storm Lake City Council devoted part of its latest meeting last Monday to a worksession on updating the city’s signage regulations—a process officials say is proving more complex than expected.
City of Storm Lake Development Services Specialist Lee Dutfield outlined new definitions for historic signage, including “ghost signs”—faded, hand‑painted advertisements from the late 1800s to mid‑1900s—which would be preserved for their nostalgic and historic value with a goal of protecting unique features on older buildings.
The discussion also covered clarifying rules for moving signs, signage for multiple tenants, and special event signs.
The council is weighing limits on how often businesses outside the downtown district can use temporary promotional signs such as feather banners or air‑activated inflatables.
City Manager Keri Navratil outlined some options.
Lighting standards for electronic and LED signs were also reviewed, with proposals to cap brightness at specific daytime and nighttime levels and require automatic dimming to avoid glare.
Dutfield told the council it’s important to remain fair when deciding brightness limits.
No final decisions were made, but council members agreed to provide guidance before the next draft is prepared—aiming to balance business needs with community aesthetics and safety.
