The Storm Lake City Council Monday on a 3-2 vote approved a contract with The Retail Coach to assist in economic development and community growth efforts.
The Retail Coach provides services that include conducting mobile data surveys to analyze consumer demographics and trade areas while utilizing reports and data that drive retail site selection. The Retail Coach also connects with national, regional, and local retailers that align with community needs while supporting commercial development by providing developers with detailed site profiles and valuable insights from retail prospects.
Lee Dutfield is the city’s Development Services Specialist…
The Retail Coach contract for this year is 20 thousand dollars, plus 25 hundred in reimbursable travel expenses.
Council member Meg McKeon, who voted against the proposal, questioned why this is worth the investment, which Dutfield responded to…
Council member Maggie Martinez also voted against the proposal…
City Manager Keri Navratil said the contract money will come from franchise fees, which cannot be used for staff salaries.
The City of Storm Lake first partnered with The Retail Coach two years ago.
