UI professor suggests ‘brainwriting’ is much more effective than brainstorming

Brainstorming sessions are used in all levels of the corporate world, but a University of Iowa professor of management and entrepreneurship suggests those sessions don’t work, and he has a better idea. Professor Eean Crawford, in the UI’s Tippie College of Business, says brainstorming with a group often isn’t productive because it forces our brains […]

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