Buy my rizz product, bro? UI study finds slang backfires miserably in marketing

Imagine a grandfather in his 80s using words like bae, bougie or rizz with a teenage grandchild. The kid likely won’t be receptive and will instead give grandpa the side-eye. The same’s true in business. A University of Iowa study finds when companies try to market themselves as cool using slang, it can be disastrous. […]

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Local Ag Teachers Receive Grants

Several northwest Iowa teachers are among the 118 recipients of Agriculture in the Classroom Teacher Supplement Grants awarded this month by

Local News

Local Ag Teachers Receive Grants

Several northwest Iowa teachers are among the 118 recipients of Agriculture in the Classroom Teacher Supplement Grants awarded this month by