Black Friday sales are important break-even point for many Iowa merchants

Tomorrow’s Black Friday shopping extravaganza, followed by Small Business Saturday, marks a vital kickoff to the holiday shopping season, which a University of Iowa College of Business professor says could be make-or-break time for countless Iowa merchants. Professor Peggy Stover, who directs the UI’s Marketing Institute, says some businesses may have a so-so 11 months […]

View Full Story