Storm Lake RAGBRAI Theme/Logo Revealed

The Storm Lake RAGBRAI theme and logo have been unveiled, and they are a nod to the early days of the bike ride.

The unveiling took place at a Storm Lake United Business After Hours event today (Tues) at King’s Pointe Waterpark Resort. The local RAGBRAI theme is “Have a Nice Ride,” which was inspired by the popular 1970’s “Have a Nice Day” phrase and accompanying smiley face. The logo, which was designed by local artist Jennifer Felton, includes a smiley face. The logo also includes water to incorporate one of Storm Lake’s notable attractions, as well as bike parts and accessories.

Storm Lake RAGBRAI Committee Chair Joe Kelly of Kaleidoscope Marketing called the theme a really fun throwback…(audio clip below :16 )

Bike riders will come to Storm Lake from Sioux City throughout the day on Sunday, July 23rd, and will depart for Carroll the following morning.

Executive Committee Chair Carl Turner said this is a great opportunity to celebrate Storm Lake…(audio clip below :11 )

The Storm Lake RAGBRAI committee is currently working on housing opportunities, fundraising, a website, merchandise, signing up volunteers, booking entertainment, and more. Questions can be sent to

Storm Lake’s RAGBRAI mission statement is “To cast a wide net of activities, entertainment, and diverse opportunities to showcase Storm Lake to encourage return visits.”



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