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Storm Lake United Launches Updated Website

October 12, 2021 5:50am

Storm Lake United launched a retooled website over the summer which adds better functionality and a more engaging user experience.

“The previous version of Storm Lake United’s website was outdated, and the user experience was challenging” says Lee Dutfield, Executive Director of Storm Lake United. “The ability to update and manage the website internally became more difficult as technology and user expectations change.”

A news release from Storm Lake United says the revised website features a more usable directory that now includes both member and non-member restaurants, and lodging members to encourage visitors and tourism. The calendar is more comprehensive, and gives the public the option to submit events.

“With budget in mind, Kaleidoscope Marketing leaned into the previous design with adjustments and upgrades to minimize expenses” says Dutfield. “The new website is built to easily load photos, make content changes and seasonal edits internally. The site is now more functional on mobile devices, which our analytics tell us are the most frequent visitors.”

The progressive, updated design focuses on places to visit, as well as the benefits of chamber membership and development outreach. The strong visual elements are dramatic and eye-catching. The design fonts, colors, and images are fresh, open, friendly, approachable, and encourages users to learn more about what Storm Lake has to offer.

The Storm Lake United website can be found at www.visitstormlake.com.