BVU Faculty Member Earns Prestigious Award

Buena Vista University professor Dr. Wind Goodfriend is the recipient of the 2023-2024 Society for Personality and Social Psychology’s undergraduate teaching and mentoring award.

The award recognizes excellence in teaching and mentoring among faculty at colleges and universities that do not hold PHD programs in social and/or personality psychology. Dr. Goodfriend is a distinguished social psychologist who’s authored and edited 12 books, along with numerous book chapters and journal articles. Her research focuses on understanding and preventing relationship violence, sexism, and homophobia.

“Receiving this award for undergraduate teaching and mentorship is such an honor,” says Dr. Goodfriend. “It’s external validation that the work I’m doing at BVU is solid. It’s gratifying when I see my own students present at conferences, publish their research, and go on to graduate school or wonderful jobs. It’s what I’ve wanted to do since I first walked through the arch, as a BVU student myself.”

Dr. Goodfriend previously received the George Wythe Award, which is BVU’s highest honor for excellence in teaching. She’s also been voted BVU Faculty of the Year by students on three occasions, and reached her 100th publication this year.

Dr, Goodfriend will be presented with the Society for Personality and Social Psychology award at the annual SPSP Conference in San Diego this coming February.


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