Hy-Vee has started its newest initiative to help fight hunger.
The 100-Million Meals Challenge got underway at the start of this month, and is running through the end of the year. The goal of the campaign is to provide 100-million meals to the Feeding America network of partner food banks across the Midwest.
Hy-Vee customers can round up their purchases to the nearest dollar during checkout to donate to the Challenge. All funds collected at Hy-Vee, Dollar Fresh, and Fast and Fresh locations will go directly to partner food banks serving their local community. Customers can also donate online at www.feedingamerica.org/hy-vee.
Hy-Vee is also working with national food manufacturers and suppliers to provide food and funds to benefit the 18 feeding America partner food banks that operate in the grocery chain’s eight-state region.